Eyeshadow just isn't the same without primer! Apply this creamy primer for longer-lasting, more vibrant eyeshadow application. Fills in lines and creases, colors apply more smoothly and last all day. Colors stay true and appear more highly-pigmented. Conceals eyelid discoloration. Brightens dark shadows. Protects eyelids from drying and flaking. May be applied with brush or finger-tips.